In the last decade, an enormous cultural shift has taken place in the modern business world which
challenges the traditional work-place norms; conventional working hours, and stiff dress codes.
Trainers signify this change and have become the everyday staple footwear in nearly all environments
from offices to nightclubs. In the wake of this, Sans Matin (Without Morning) was born and the
brand strives to embody these ideologies and personify the 'Work Hard, Play Hard' concept.
The Brief:
Help develop and bring the clients’ vision of their brand and products to life in a bold and modern style.
Acquiring the services of a product designer, I quickly managed to get a 3D render of the product that
the client was happy with and we could then move on to exploring colours and textures for the various shoes.
The product was designed to capture what the modern-day consumer is looking for -
a versatile, comfortable, and of course, stylish trainer and something that stands out from the crowd.
The brand’s unique horse-hide heel tab certainly does this.
The client had a solid idea and concept of what they wanted in terms of the logo and iconography.
This aided me in fine-tuning their scamps, which were then applied to the 3D renders and packaging.
All the shoes are ethically handmade in Colombia using locally sourced premium leathers, 60% natural rubber soles, and 100% recycled packaging. 2% of all purchases go to Children Change Colombia.
“No.1 best trainer in the world this week”
